I love Fairway Market, located in an old wharf building in Red Hook. Coffee roasted on premises, artisanal cheeses and specialty imports, an outdoor café and a fantastic waterfront view…it's great!
Workshops and Tours
DESIGN IMPROV WORKSHOP
Thursday, June 7
2:00 to 4:30 p.m.
Sponsored by Neiman & Company
Design Improv is back by popular demand! Conference participants loved this session during our 2011 Conference in Montreal. For 2012, enjoy SEGD's version of Chopped: break into teams, get briefed on the challenge, and design! Team results will be displayed during the conference.
GUIDED PROJECT TOURS
Thursday, June 7
Sponsored by AGI
Guided tours are a signature element of the SEGD Conference, providing attendees a chance to get out of the conference room and into the host city to see real-world projects. The unique and historic boroughs of Brooklyn and Manhattan provide high-contrast settings and attitudes. See for yourself!
Tours are organized in morning and afternoon time slots. Advance registration is required. Attendance is limited; tours will be assigned on a first-come, first-served basis.
MORNING BROOKLYN TOURS
9:30 a.m. to 12 p.m.
On the Waterfront: Brooklyn Bridge Park
Tour Brooklyn Bridge Park and signage, visit the neighborhood of DUMBO (Down Under the Manhattan Bridge Overpass), and see the meticulously restored Jane’s Carousel housed in the spectacular acrylic jewel-box pavilion designed by Jean Nouvel.
Brooklyn Rising: Downtown Brooklyn, Fulton Mall, Dekalb Market
Experience the vibe of the transitioning downtown Brooklyn streetscape, walk the Fulton Mall, Brooklyn’s historic and vibrant pedestrian mall, and check out the award-winning Dekalb Market, a new community destination in Downtown Brooklyn, housed in a collection of salvaged shipping containers.
Building on Success: Brooklyn Navy Yard
Brooklyn’s historic naval yard is enjoying a renaissance as it transforms itself into a showcase of sustainable urban renewal. Tour BLDG92, a new museum and community center showcasing the amazing history of the yard, from its role in the Revolutionary War to its modern use as an urban industrial park.
Brooklyn Arena NETS
The Brooklyn Nets will be the first major-league sports team to call Brooklyn home since the Dodgers left town in 1957. The soon-to-open Barclays Center—part of the controversial $4.9 billion Atlantic Yards complex—was designed by SHoP Architects to create a unique Brooklyn aesthetic, integrate with the diverse surrounding neighborhoods, and give the community a transparent "civic plaza." As a result, the 675,000-square-foot, six-level arena strikes a balance between iconic form and performative engagement with the street.
Come tour the site with Susan May of Pentagram who will discuss the integration of wayfinding and sponsorship signage into the arena's dynamic environment and hear from SHoP Partner Gregg Pasquarelli to learn about unique features such as the facade's latticework of undulating weathering steel panels, how SHoP used groundbreaking architectural modeling in their design process, and how the environmental graphics were integrated into this landmark project.
AFTERNOON MANHATTAN TOURS
2:00 p.m. to 4:30 p.m.
Paying Tribute: World Trade Center 9/11 Memorial Site
Michael Arad was fresh out of architecture school when he envisioned Reflecting Absence, a plaza framing two sunken pools that articulate the footprints of the World Trade Center towers. Tour the memorial and plaza and learn about the intricate and controversial steps taken to arrange the names of the 2,983 victims at the site, using a complex algorithm designed by media design firm Local Projects.
Live, from Lincoln Center
With its $1.2 billion renovation designed by Diller Scofidio + Renfro, Lincoln Center is inviting New Yorkers into a transformed performing arts campus. A restrained and respectful EGD program by 2x4 (with Gensler) stitches the campus together visually without imposing on the 11 cultural institutions that call Lincoln Center home. A dynamic digital component embedded in the architecture puts programming at center stage.
Reimagine/Reuse: The High Line
With its innovative re-purposing of an abandoned elevated railroad track, the High Line became the last decade’s “little project that could.” The linear park leads visitors through the historic Meat Packing District while providing a landscaped respite from the urban scene below. Public art and an understated signage program add to the ambience that is the High Line.
Bronx Zoo: Exhibits and Architecture of the Wildlife Conservation Society
Congo: Go nose-to-nose with one of the largest groups of western lowland gorillas in North America in a 6.5-acre re-created swath of rainforest habitat a scientist might stumble upon in the wild. The exhibit was designed to transport visitors to the heart of Africa and break down barriers between the viewer and the viewed. The focus of this immersive exhibit tour is on re-creating Central African wildlife and habitats and interpreting scientific efforts to study and conserve this imperiled environment.
Madagascar and the Center for Global Conservation: This tour looks at the FXFOWLE restoration of the zoo’s historic Beaux Arts Lion House and WCS’s creation of a series of enchanting habitats interpreting the island of Madagascar and challenges to lemur, turtle, and other species conservation. This tour also takes you through the WCS’s Center for Global Conservation, an FXFOWLE LEED Gold 40,000-square-foot office building incorporating elements of nearby rock outcroppings, natural wooded topography, and a green roof.
MoMA Design Studio and More!
Meet the in-house design department for the Museum of Modern Art! The Department of Advertising and Graphic Design is the collective creative genius behind award-winning exhibition design, signage and displays, branding and marketing collateral, multimedia, and other expressions of MoMA’s brand. They’ll give you a behind-the-scenes tour of their studio. MoMA Design Studio, and the latest on exhibits including the final days of the blockbuster Cindy Sherman photoexhibition, Foreclosed: Rehousing theAmerican Dream, Ecstatic Alphabets/Heaps of Languages, and Born Out of Necessity, the exhibition showcasing objects that adhere to the traditional view of design as a tool for problem-solving.
American Museum of Natural History
With its complex of 46 exhibition halls in 26 buildings, the American Museum of Natural History is a vast treasure trove of collections. How does AMNH manage the planning, design, and installation of its groundbreaking temporary and permanent exhibitions? Join Catharine Weese, Director of Exhibition Graphic Design, for a private tour of the museum’s newest temporary exhibit, Creatures of Light, as well as it newest permanent exhibition hall, The Hall of Human Origins. You’ll also get a chance to view the museum’s popular Beyond Planet Earth exhibition and the newest planetarium space show!