Full Conference Program

THURSDAY, JUNE 7

Conference events will take place at the Fashion Institute of Technology in Manhattan, various project sites in Brooklyn and Manhattan, and the New York Marriott Marquis Times Square.

ALL DAY

Registration

SEGD Academic Summit

Advance registration required

Matthews Paint is the Founding Sponsor of SEGD’s Academic Education programs.
8:00 to 9:00 A.M. (Check-in/registration)
9:00 A.M. to 5:00 P.M. 

Fashion Institute of Technology
Building A (David Dubinsky Student Center)
8th Floor
27th Street at 8th Avenue
New York, NY 10001-5992

Getting there:
Take the C or E train to the West 23rd Street stop.
Walk north to West 27th and 8th Avenue.

At SEGD’s 4th annual Academic Summit, design educators, students, and practitioners will gather to compare best practices and share innovative developments in curriculum, research, and university/professional partnerships. It is free to academics and students; contact Oscar Fernández, chair of the SEGD Academic Education Committee, at fernano@ucmail.uc.edu with questions or for more information.

MORNING

Guided Project Tours
Advanced registration required

All tours are walking tours, rain or shine; please dress accordingly. Participants must meet at the noted starting locations. Water will be provided.

All guided tours sponsored by AGI

Morning | Brooklyn Tours

On the Waterfront: Brooklyn Bridge Park
9:30 A.M. to 12:30 P.M.
Meet at the tour location no later than 9:15 a.m.

Getting there: Meet at the corner of Plymouth and Washington streets in Brooklyn, near the entrance to Brooklyn Bridge Park and Main Street.

The new Brooklyn Bridge Park is the most significant park development in Brooklyn since Prospect Park was built 135 years ago! The park spans two ferry landings and six piers, offering immediate waterfront access. Conveniently adjacent is the neighborhood of DUMBO (Down Under the Manhattan Bridge Overpass), home to eclectic shops, studios, and eateries. Another highlight of the Empire Fulton Ferry section of the park is the meticulously restored Jane’s Carousel, which is housed in a spectacular acrylic jewel-box pavilion designed by Jean Nouvel.

 

Brooklyn Rising: Downtown Brooklyn, Fulton Mall, Dekalb Market
9:30 A.M. to 12:30 P.M.
Meet at the tour location no later than 9:15 a.m.

Getting there: Take the 2/3 subway line to Borough Hall and meet in front of the King’s County Clerk's office on Court Street at the end of Montague Street.

Experience the diversity of the ever-evolving streetscape of Downtown Brooklyn with the team that brought information to the streets! Walk through several of Brooklyn’s 14 neighborhoods and hear how the client, design team, and fabricators dealt with the challenges inherent in creating a comprehensive pedestrian wayfinding system for this diverse and dense urban area. En route, see the borough's historic, vibrant Fulton Street Mall, with its unique collection of shops and sites, and end at one of the borough’s most innovative new public spaces, the Dekalb Market, which houses food and craft vendors in a colorful collection of salvaged shipping containers.

 

Building on Success: Brooklyn Navy Yard
10:00 A.M. to 12:00 P.M.
Meet at the tour location no later than 9:45 a.m.

Getting there: Take the F train to the Brooklyn York Street subway station, street-level entrance. The Navy Yard is a 15-minute walk from the station.

Brooklyn’s historic naval yard is enjoying a renaissance as it transforms itself into a showcase of sustainable urban renewal. Tour BLDG92, a new museum and community center showcasing the amazing history of the yard, from its role in the Revolutionary War to its modern use as an urban industrial park.

 

Brooklyn Arena NETS
10:30 AM - 12:00 PM
Participants should meet at 10:15 a.m. for the 10:30 a.m. start time.

Meet outside, at the entrance to Atlantic Center (a large mall), at the corner of Atlantic Ave. and Fort Greene Place.
There will be a brief presentation in the 3rd Floor Information Center
lead by SHoP Architects' Partner, Gregg Pasquarelli.
The presentation will be followed by a tour of the perimeter of site. Participants will also be able to view the arena from the 3rd floor of the Information Center.

Getting there:
Take the 2, 3, 4, 5, B, D, N, Q, or R train to Atlantic Avenue-Barclays Center Station.
or  Take the C Lafayette Avenue or the G to Fulton Street.

The Brooklyn Nets will be the first major-league sports team to call Brooklyn home since the Dodgers left town in 1957. The soon-to-open Barclays Center—part of the controversial $4.9 billion Atlantic Yards complex—was designed by SHoP Architects to create a unique Brooklyn aesthetic, integrate with the diverse surrounding neighborhoods, and give the community a transparent "civic plaza." As a result, the 675,000-square-foot, six-level arena strikes a balance between iconic form and performative engagement with the street. 

Come tour the site with Susan May of Pentagram who will discuss the integration of wayfinding and sponsorship signage into the arena's dynamic environment and hear from SHoP Partner Gregg Pasquarelli to learn about unique features such as the facade's latticework of undulating weathering steel panels, how SHoP used groundbreaking architectural modeling in their design process, and how the environmental graphics were integrated into this landmark project.

Lunch on your own

 

Afternoon | Manhattan Tours

A Landmark Transformation: The Reinvention of Lincoln Center
2:00 to 4:30 P.M.

With its $1.2 billion renovation designed by Diller Scofidio + Renfro, Lincoln Center is inviting New Yorkers into a transformed performing arts campus. A restrained and respectful EGD program by 2x4 (with Gensler) stitches the campus together visually without imposing on the 11 cultural institutions that call Lincoln Center home. A dynamic digital component embedded in the architecture puts programming at center stage.

Lincoln Center, Tour 1: Creating a Vision
2:00 to 4:30 P.M.
Meet at the tour location no later than 1:45 p.m.

Getting there: Meet at the fountain at the center of Lincoln Center Plaza, accessed from the stairs facing Columbus Avenue, between West 63rd and 64th streets.

Beginning in 2003, with the announcement of the design team that would redesign the 65th Street and a portion of Julliard, and lasting though 2011, the re-imagination and renovation of the street frontage, public spaces, landscaping, and buildings of Lincoln Center has been one of the most visible and visionary transformations happening in New York City. The leaders of this modernist landmark recognized their campus' aging infrastructure was in need of repair. Rather than patch and paint, they chose to chart a course for the future and embark on a revitalization that embraced technology and design innovation to position their facilities and resident organizations at the forefront of their fields. Hear from the client and designers how this vision became a reality for all to see.

 

Lincoln Center, Tour 2: Live, from Lincoln Center
2:00 to 4:30 P.M.
Meet at the tour location no later than 1:45 p.m.

Getting there: Meet at the northwest corner of 65th Street and Broadway in the small plaza in front of The Julliard School.

One of the most visible aspects of the new Lincoln Center campus is the integration of technology into the redesigned public spaces. The iconic poster cases have been replaced by Info Blades, bringing the campus' 11 resident companies to life on the sidewalk for all to see. The elegant execution conceals the numerous challenges required to transition from a static to a dynamic system. This tour will feature the story behind the construction of the physical signs as well as the content management system that keeps them filled with engaging information. Hear it from the experts!

 

The High Line: Re-imagining a Rail, Revitalizing a Neighborhood
2:00 to 4:30 P.M.
Meet at the tour location no later than 1:45 p.m.

Getting there: Meet at the corner of Ganesevoort and Washington streets in Manhattan (Meatpacking District), at the foot of the stairs to the High Line.

With its innovative re-purposing of an abandoned elevated railroad track, the High Line became the last decade’s “little project that could.” The linear park leads visitors from the historic Meat Packing District running north through Chelsea, while providing a landscaped respite from the urban scene below. Public art programs, a grassroots identity, seasonal plantings, and a minimalist signage program add to the ambience that is the High Line.

 

Paying Tribute: The WTC 9/11 Memorial
2:00 to 4:30 P.M.
Due to security requirements, meet at this location no later than 1:30 p.m.

Getting there: Take the N or the R train to the Cortlandt Street subway station. Walk south to the corner of Trinity Place and Thames Street. Please note there are security measures in place at the site and there may be limitations on the items you can bring in. See the memorial’s “Before You Arrive” information at
http://www.911memorial.org/you-arrive.

Visit the World Trade Center 9/11 Memorial site and learn what went into bringing to life one of the most important memorials in our nation's history. Michael Arad was fresh out of architecture school when he envisioned Reflecting Absence, a plaza framing two sunken pools that articulate the footprints of the World Trade Center towers. Tour the memorial and plaza and learn about the intricate and controversial steps taken to arrange the names of the 2,983 victims. Also hear about the other projects currently in production that have taken close to a decade of planning.

 

Bronx Zoo: Exhibits and Architecture of the Wildlife Conservation Society
Time: 2:00 – 4:30pm
Meet at the Bronx Zoo’s Asia Gate no later than 1:45.

Getting there:
Take the 2 or 5 train to West Farms Square in the Bronx, walk north up Boston Road following signs to the Bronx Zoo’s Asia Gate Entrance.
Or
meet at the clock in the center of Grand Central Terminal’s Ground Floor no later than 12:30 p.m. for a guided group subway ride up to the zoo.
Or
go to bronxzoo.com for detailed driving directions.

First opened in 1899, the Bronx Zoo with its original Beaux Arts buildings and formal gardens, is now also home to exhibits and architecture designed to connect visitors with its wildlife ambassadors
and inspire conservation.

Tour 1:
Congo: Go nose-to-nose with one of the largest groups of western lowland gorillas in North America in a 6.5-acre re-created swath of rainforest habitat a scientist might stumble upon in the wild. The exhibit was designed to transport visitors to the heart of Africa and break down barriers between the viewer and the viewed. The focus of this immersive exhibit tour is on re-creating Central African wildlife and habitats and interpreting scientific efforts to study and conserve this imperiled environment.

Tour 2:
Madagascar and the Center for Global Conservation: This tour looks at the FXFOWLE restoration of the zoo’s historic Beaux Arts Lion House and WCS’s creation of a series of enchanting habitats interpreting the island of Madagascar and challenges to lemur, turtle, and other species conservation. This tour also takes you through the WCS’s Center for Global Conservation, an FXFOWLE LEED Gold 40,000-square-foot office building incorporating elements of nearby rock outcroppings, natural wooded topography, and a green roof.

 

MoMA Design Studio and More!
Participants meet at 2:00 pm, tour starts at 2:15 pm
Meet at the 25 West 53rd street entrance between 5/6th avenues - west of the main museum entrance next to the book store.

From the east side of Manhattan
6 train to 51st Street, transfer to the E or M train; one stop to 53rd Street and Fifth Avenue
From the west side of Manhattan
E or M train to 53rd Street and Fifth Avenue, or B, D, or F train to 47-50 Street Rockefeller Center

Meet the in-house design department for the Museum of Modern Art! The Department of Advertising and Graphic Design is the collective creative genius behind award-winning exhibition design, signage and displays, branding and marketing collateral, multimedia, and other expressions of MoMA’s brand. They’ll give you a behind-the-scenes tour of their studio. MoMA Design Studio, and the latest on exhibits including the final days of the blockbuster Cindy Sherman photoexhibition, Foreclosed: Rehousing theAmerican Dream, Ecstatic Alphabets/Heaps of Languages, and Born Out of Necessity, the exhibition showcasing objects that adhere to the traditional view of design as a tool for problem-solving. 

Participants will each receive a museum pass to self-tour exhibitions directly following the guided tour.

 

American Museum of Natural History
Meet at 2:00 pm
2:15 pm start time
B/C train to 81st Street/Museum of Natural History    
Participants should meet at 2:00 pm just inside the main entrance (go up the main staircase) to the American Museum of Natural History located between 77th and 78th street on Central Park West.

With its complex of 46 exhibition halls in 26 buildings, the American Museum of Natural History is a vast treasure trove of collections. How does AMNH manage the planning, design, and installation of its groundbreaking temporary and permanent exhibitions? Join Catharine Weese, Director of Exhibition Graphic Design, for a private tour of the museum’s newest temporary exhibit, Creatures of Light, as well as it newest permanent exhibition hall, The Hall of Human Origins. You’ll also get a chance to view the museum’s popular Beyond Planet Earth exhibition and the newest planetarium space show!

Participants will receive access-all-areas museum passes directly following the guided tour.

 

Design Improv Workshop

Advanced registration required

2:00 to 5:00 P.M.
Fashion Institute of Technology
Building A (David Dubinsky Student Center)
8th Floor
27th Street at 8th Avenue
New York, NY 10001-5992

Getting there:
Take the C or E train to the West 23rd Street stop.
Walk north to West 27th and 8th Avenue.

Sponsored by Neiman & Company

After a wildly successful debut in 2011, Design Improv is back by popular demand! It’s SEGD’s version of Chopped: participants will break into teams, get briefed on the challenge, and get down to design! Project results will be displayed during the conference.
Improv leaders: David Vanden-Eynden, Calori & Vanden-Eynden / Design Consultants; and Cybelle Jones, Gallagher & Associates

EVENING
Dinner on your own

President’s Reception & Face2Face

7:00 to 9:00 P.M.
New York Marriott Times Square, Broadway Lounge

Getting there:
New York Marriott Marquis Times Square
1535 Broadway (cross streets: 47th and 7th avenues)
New York, NY 10036

Subway via the A, C, M, R, 2, 3, 4, or 5 lines;
then walk 0.7 miles south.
Or by taxi.

Sponsored by SNA

The President’s Reception is SEGD’s traditional conference kick-off. We couldn’t have chosen a more inspiring spot—the Broadway Lounge cantilevered over Times Square. And we’ve added a Face2Face event that will make it even easier to get caught up with old friends and make new ones!

 

FRIDAY, JUNE 8

Conference events will take place at the New York Marriott at the Brooklyn Bridge.

Getting there
New York Marriott at the Brooklyn Bridge
333 Adams St. (cross streets: Adams Street and Brooklyn Bridge Boulevard)
Brooklyn, NY 11201
Subway via the A, C, M,R, 2, 3, 4, or 5 lines;
then walk 0.1 mile east.
Or by taxi

REGISTRATION
8:00 to 9:00 A.M.
Promenade outside Salon D

BREAKFAST
8:00 TO 9:00 A.M.
Foyer D

ALL DAY

Nexpo Gallery & Materials Sandbox

MORNING: INSPIRE
9 A.M. to 12 P.M.
Friday Inspire & Connect sessions sponsored by archetype
Friday stage sets designed by students from FIT and produced by archetype

Welcome by Marty Markowitz, President, Borough of Brooklyn

SESSION 1:
Transformative by Nature: Brooklyn Landmarks Past and Future

As the London Times wrote recently, only half jokingly, “Manhattan is so Over, Brooklyn is the place to be.” And GQ magazine recently dubbed Brooklyn “the coolest city on the planet.” Brooklyn’s storied landmarks have helped shape its past and present, but how can new landmarks—such as Brooklyn Bridge Park, Dekalb Market, and Atlantic Yards—drive its future?

Moderator: Tom Mellins. Panelists: Matthew Urbanski, Michael Van Valkenburgh Associates; Craig Covil, Arup; Archie Lee Coates IV, The Office of Playlab; Scott Stowell, Open

10:15 TO 10:45 A.M.
Networking and NEXPO Gallery/Materials Sandbox
Salons F, G, H, and I and Foyer D

Short Clip | Brooklyn as a Canvas
Salon D

SESSION 2:
Salon D

Bridging Academia and Practice: The State of Design Education

What is the state of design education today? How can we instill a sense of “Big D” Design into the next generation of practitioners? How are schools like Parsons, RISD, Carnegie Mellon, and others teaching sustainability, technology, and innovation?

Moderator: Ellen Taylor, SEGD. Panelists: Debera Johnson, Pratt Institute; Lisa Grocott, Parsons the New School for Design; Oscar Fernández, University of Cincinnati; Don Ryun Chang, Hongik University

Short Clip | Introducing eg magazine
Salon D

AFTERNOON: CONNECT
12:00 to 1:30 P.M.
Salon D
Lunch and NEXPO Gallery/Materials Sandbox
Salons F, G, H, and I and Foyer D

Lunch (provided) and NEXPO break

SESSION 3:
Bridging the Generations: A Dialogue

No matter which generation you happen to be in, there's a lot to learn—and a lot to offer—your counterparts from the other side of the bridge. What do we each have to offer, what do we have in common, and how can we build bridges between the generations? In this roundtable discussion, designer, writer, and design talk show host Debbie Millman will help us explore how the experiences of designers like Lance Wyman, Michael Bierut, Richard Poulin, Douglas Morris, and Carin Goldberg can enrich the work and lives of their younger colleagues—and how it also works in the opposite direction.

Moderator: Debbie Millman, Sterling Brands. Panelists: Lance Wyman, Lance Wyman Ltd.; Richard Poulin and Douglas Morris, Poulin + Morris; Carin Goldberg, Carin Goldberg Design

2:30 to 3:00 P.M.
Networking and NEXPO Gallery/Materials Sandbox
Salons F, G, H, and I and Foyer D

Short Clip | Brooklyn as Entrepreneur
Salon D

SESSION 4:
Salon D
The Pop-up Phenomenon: Delivering the Goods Here and Now

Pop-up stores, restaurants, museums, even hair salons—they may be ephemeral, but they are certainly delivering memorable experiences. We’ll hear some success stories—Sephora’s scent museum, Brooklyn’s own Dekalb Market, and more—and explore the roots of this trend.

Moderator: Grant McCracken. Panelists: Matt Checkowski, The Department of the 4th Dimension; Eldon Scott, Dekalb Market; Vanessa Holden, West Elm

Short Clip | Brooklyn vs. Manhattan
Salon D

SESSION 5
Salon D
Making the Connection (Keynote)

Cultural anthropologist and author Grant McCracken explores and writes about the space where culture, media, visual communications, and the Internet collide. He is the author of Culture and Consumption, Culture and Consumption II, Plenitude, Big Hair, The Long Interview, Flock and Flow, Transformations, Chief Culture Officer, and in March 2012, Culturematic.

EVENING

SEGD Excellence Awards & Fellow Celebration
5:00 to 8:30 P.M.
Foyers D & E and Salon D

Sponsored by Design and Production Inc., Available Light, Cortina Productions, History Associates, LSC Design, PPI Consulting, and SmithGroupJJR

The annual SEGD Excellence Awards recognize the individuals, companies, and organizations that—through their commitment to human-centered, effective design in the built environment—help define the highest standards for the profession. We’ll also name and honor the 2012 SEGD Fellow, the Poet Laureate of the EGD world.

2012 SEGD Fellow
Patrick Gallagher
Through his design firm Gallagher & Associates, Patrick Gallagher has led the development of notable museum planning and exhibition design projects around the world, from the Grammy Museum in Los Angeles and the International Spy Museum in Washington, D.C., to the Shanghai Museum of Natural History and the Normandy (France) American Cemetery Visitor Center. An SEGD President Emeritus and active member since 1999, he chaired the 2011 SEGD Exhibition and Experience Design Symposium focused on global expansion of design business. He writes, lectures, and teaches to share his 30 years of experience in design and the building of a successful design practice.

Distinguished Member Award
David Middleton
David Middleton is a leading EGD educator and one of the key architects of SEGD’s Academic Education program. An Associate Professor of Visual Communication Design at Kent State University (Kent, Ohio), he served on the SEGD Board of Directors from 2006 to 2012 and was a member of its Academic Education Committee. Since 2003, he has directed and curated the Kent State/SEGD Summer Workshop, a structured, high-level immersion in environmental graphic design. Currently, he is working on the 2012/2013 launch of a new SEGD academic journal, Communication + Place.

Arrow Award
CREO Industrial Arts
CREO Industrial Arts is known among clients and owners for its consistent focus on advancing standards of quality in environmental graphics and custom architectural signage. Since 1984, CREO has collaborated with leading design firms on such high profile and wide-ranging projects as Santa Monica Place, the U.S. Federal Courthouse in Seattle, The Everett Clinic, and The Americana at Brand. Through its specialty fabrication services, CREO has also translated design vision into reality for numerous landmarks and gateways, public art installations, corporate environments, and healthcare campuses.

Insight Award
David Harvey and the American Museum of Natural History
In his role as Senior Vice President for Exhibition for one of the world’s largest museums, David Harvey has overseen the development of numerous blockbuster exhibitions, including Traveling the Silk Road, Beyond Planet Earth, Water, and the ongoing Creatures of Light, in addition to award-winning permanent exhibitions on a range of topics. Harvey and other key decision-makers developed the new Explorer iPhone/iPad app to help visitors navigate AMNH’s 46 permanent exhibition halls in 26 buildings. While leading by example in the EGD community, his work in developing world-class exhibitions has also been recognized by The New York Times and the museum and design worlds at large.

After the festivities, we’ll take a sunset walk across the Brooklyn Bridge, the inspiration for our conference theme!

Sunset Walk across the Brooklyn Bridge
8:30 P.M.

Getting there:  Meet in the ground floor foyer, New York Marriott at the Brooklyn Bridge.

Immediately following the SEGD Excellence Awards & Fellows Celebration, we’ll take a sunset walk across the Brooklyn Bridge, the inspiration for our conference theme!
Tour guides: Elise de Jong, Waysigning LLC; Rachel Einsidler, Design360; and Naomi Pearson, Wildlife Conservation Society

Dinner on your own

SATURDAY, JUNE 9

Day-time conference activities will take place at the New York Marriott Marquis Times Square. Evening events will take place at Skylight West.

Saturday Inspire & Connect sessions are sponsored by Applied Image.

Getting there
New York Marriott Marquis Times Square
1535 Broadway (cross streets: 47th and 7th avenues)
New York, NY 10036
Subway via the A, C, M, R, 2, 3, 4, or 5 lines; then walk 0.7 miles south.
Or by taxi

Skylight West
500 West 36th St. (corner of 36th and 10th avenues)
New York, NY 10018
Subway via the A, C, E, 1, 2, or 3 to Penn Station.Walk west to Skylight West.
Easily accessed by walking or by taxi

Breakfast in the NEXPO Demo Area
8:00 to 9:30 A.M.
Astor Ballroom Foyer

ALL DAY

NEXPO Demo Area

MORNING: INSPIRE

Registration

9:30 to 12:00 P.M.
Astor Ballroom
Saturday Inspire & Connect sessions sponsored by Applied Image
Saturday stage sets designed by students from FIT and produced by Applied Image

9:30 A.M.
Welcome by Cas Holloway, Deputy Mayor for Operations, City of New York
Astor Ballroom

Short Clip | Manhattan
Astor Ballroom

SESSION 1:
Transformative by Nature: Manhattan Landmarks Past and Future
Ah, Manhattan. The center of the universe as we know it, and the city that invented reinvention. We’ll explore how projects like the High Line, the LowLine, Governor’s Island, and the +Pool are morphing and shape-shifting Manhattan as we speak, rethinking its past landmarks for the future.

Moderator: Donald Albrecht, Curator. Panelists: Robert Hammond, the High Line; James Ramsey, RAAD Studio/The LowLine; Leslie Koch, The Trust for Governors Island; Wendy Feurer, New York City Department of Transportation, Urban Design & Art

10:30 to 11:00 A.M.
Networking and NEXPO Demo Area
Astor Ballroom Foyer

Short Clip | Manhattan as an Entrepreneur
Astor Ballroom

SESSION 2
Astor Ballroom
The City by Design
Fashion, design, food, and art are the key ingredients in New York’s unique urban alchemy. And sometimes they mix and mingle in beautiful and unexpected ways: art and poetry on street signs, a fashion designer and Miss Universe contestant whose work puts her tiny Caribbean country on the map, typography that reflects the edgy urban context, and a Top Chef’s rooftop farm and restaurant in the middle of Manhattan. 
Moderator: Geoff Halber, Everything Type Company. Panelists: Anya Ayoung Chee, Project Runway winner; Tobias Frere-Jones, Hoefler & Frere-Jones; Jeffrey Zurofsky and Sisha Ortuzar, ‘wichcraft; John Morse, Star Dog Studio

Short Clip | Manhattan as a Conversation
Astor Ballroom

12:00 to 2:00 P.M.
Roundtable Lunch 
Soho and Empire complexes
Placemaking Roundtable sponsored by CREO Industrial Arts
Technology and Innovation Roundtable sponsored by Gable Signs

12:00 to 2:00 P.M.
NEXPO Demo Area
Astor Ballroom Foyer

AFTERNOON: CONNECT
2:00 to 5:00 P.M.
Astor Ballroom
Saturday Inspire & Connect sessions sponsored by Applied Image
Saturday stage sets designed by students from FIT and produced by Applied Image

SESSION 3:
Jumpstart: Concept to Reality
Starting or growing a business in the current landscape is tough, but some entrepreneurs are harnessing the power of social media and technology to build communities and engage their audiences. Learn how companies like Kickstarter, Open Sky, and Etsy are driving the success of start-ups like Brooklyn bakery SCRATCHbread, artists like Virginia Kraljevic, and even established companies such as Dwell magazine.

Moderator: Jessica Lawrence, NY Tech Meetup. Panelists: Charles Adler, Kickstarter; Mary Ann Naples, OpenSky; Randy J. Hunt, Etsy; Amanda Dameron, Dwell magazine; Virginia Kraljevic, artist and illustrator; Matthew Tilden, SCRATCHbread

3:00 to 3:30 P.M.
Networking and NEXPO Demo Area
Astor Ballroom and Foyer

Short Clip | Manhattan as a Movement
Astor Ballroom

SESSION 4:
Astor Ballroom
Bridge to the Future
What does the future of Design look like? We’ve consulted with some forward thinkers, and you’ll hear their reports from the (future) front. James Biber, founder of Biber Architects, reimagined the concept of a portfolio show with his “100 Ideas” series and book. Geoff Cook is managing director and partner at Base Design, the multidisciplinary firm that “specializes in not specializing,” and has transformed a five-person, family-operated company into an international studio focused on storytelling through graphic and conceptual simplicity.

Moderator: Susan S. Szenasy, METROPOLIS magazine. Panelists: Jim Biber, Biber Architects; Geoff Cook, Base Design; James Patten, James Patten Studio

Short Clip l NYC as Inspiration
Astor Ballroom

SESSION 5:
Taking the Leap (Keynote)

What does it mean to take the leap in today’s design world? As a member of the Design Tribe, how can you grow your own business while using design to impact social innovation? What are the experience design trends you should know about, and how is design methodology changing?

As leader of the group responsible for helping clients answer large, systemic questions about infrastructure, IDEO Partner Fred Dust has helped guide change in a wide range of organizations. He has taken Nike executives shopping, worked with patients and staff to build innovative service models for the Mayo Clinic and Kaiser Permanente, and collaborated with the Red Cross to redesign its donation experience. We’ll join him for an exploration of “Taking the Leap.”

Short Clip l SEGD Coming Attractions
Astor Ballroom

EVENING

6:15 to 11:00 P.M.
SEGD Auction for Education & SEGD Global Design Awards Presentation Cocktails and dinner included

Skylight West, Manhattan
Getting there:
500 West 36th St. (corner of 36th and 10th avenues)
New York, New York 10018
Subway via the A, C, E, 1, 2, or 3 to Penn Station.
Walk west to Skylight West.
Easily accessed by walking or taxi

Since 1987, the SEGD Design Awards have recognized the best environmental graphic design projects in the world. This year you’ll enjoy an elegant dinner and the conference finale—presentation of the 2012 SEGD Global Design Awards—while taking in the breathtaking view of Manhattan from Skylight West, one of the city’s most sought-after special-events venues.

SEGD Auction for Education
SEGD Auction for Education sponsored by Signalex, Inc.

Click here for a list of auction items and donors!
Auction graphics designed by students from Corcoran College of Art + Design and Drexel University and produced by Digico Imaging with products from Avery Dennison
Thank you to Bonhams for support of the SEGD Auction for Education!

SEGD Global Design Awards

SEGD Global Design Awards Presentation sponsored by Avery Dennison and Digico Imaging
SEGD Global Design Awards presentation and environmental graphics designed by Pentagram in collaboration with Edwin Hofmann, Design Awards Chair, and produced by Digico Imaging with products from Avery Dennison