Culture, Connection, and Change

segd 2012 conference photo

Cultural anthropologist, blogger, and Culturematic author Grant McCracken explores the space where culture, media, visual communications, and the Internet collide. He believes designers should claim anthropology as a core competency. 
 
IDEO Partner Fred Dust has helped guide change in organizations as diverse as Kaiser Permanente and the Transportation Security Administration. He’s taken Nike executives shopping and helped the Red Cross redesign its donation experience. 
 
McCracken and Dust will tackle the big C’s—Culture, Connection, and Change—during their keynote addresses at the 2012 SEGD Conference: The Bridge June 7-9 in Brooklyn & Manhattan. You’ll want to be there Friday for McCracken’s “Making the Connection” and Saturday for Dust and “Taking the Leap.”